Mihri Minaz + Jana Schellong
Beams
What will your new startup’s offers be?
Beams is a mindful new work tool that helps people work better. It learns about your personal work routine and intelligently suggests deep work blocks where distractions are eliminated and it reminds you to take breaks at the right time. As a meta layer of your work tools, Beams consolidates and prioritizes your emails, messages and notifications and delivers them to you in batches so that you can focus better.
Who will be your customers?
Our initial target persona are members of the product team (product managers, developers and designers) of early to mid-stage digital startups and our first product is a Mac Menu Bar App, which we are testing and co-creating with currently 30 alpha users.
How will you make money?
We are using a proven freemium SaaS model, with a free forever plan for individuals, a team plan of ~$9 per user per month and a custom enterprise plan.
How will you take care of your entrepreneurial responsibility?
In my last role I was the Head of Mobile Engineering at an electric scooter company, producing environmentally friendly products and creating transparency around the production processes was always very important for me. I was involved in hiring for the tech team and also the culture interviews. We applied lots of good practices for our hiring processes and company culture (job ad, gender neutral language usage, targeting diverse people, proactively working with women in tech communities)
