The core team consists of Katerina (aka Kat) and Tapas. Tapas moved to Berlin from India 6 years ago. He is a product manager and has worked in Tech for over 16 years with experience across fashion, travel, fintech and non-profit. Kat is a couple's and sex therapist from Russia, currently based in Paris. Before becoming a therapist, she worked as a field engineer and a business developer in the energy sector. The team also contracts freelancers based in Pakistan and Equador.

Relatable is an app that helps couples resolve conflicts within 30 minutes in the comfort of their homes. Its "guided conversations" feature uses timers and prompts to encourage open dialogue, allowing partners to express their perspectives, gain a deeper understanding of each other, and validate their feelings. Using AI, the app transcribes and analyses these conversations, providing valuable insights to help couples understand their conflicts and work toward a resolution.

Many of the solutions in relationship wellness industry either focus on preventing conflicts or assisting couples who are already overwhelmed by them. There is a lack of resources to support couples who are actively in conflict or on the verge of one. Relatable fills this gap by offering real-time, guided conversations designed to help couples navigate conflicts in a calm and constructive way.

Around 700 million couples globally face relationship distress, impacting mental and physical health with risks like mood disorders, depression, and cardiovascular issues. In the U.S., 34% cite relationships as their top stress source.

Our target audience includes English-speaking couples aged 20-44 in North America and Europe, where recent AI models excel.

This demographic, covering about 68 million couples, shows strong interest:

1. Prototype Success: 82% of early testers saw themselves using the app, with 75% willing to pay for ongoing support.
2. Search Demand: Over 2 million daily Google searches on relationship issues highlight strong interest in tools to improve communication.

We will focus on two strategies to generate revenue.
They are:

1. Subscription Model: Our primary revenue will come from app subscriptions. In the initial version, couples will pay €6 per month or €60 per year for access to the full suite of features, with each subscription covering one relationship between two people.

2. Partnerships with Therapist Marketplaces: Once we’ve established our core offering, we will partner with therapist marketplaces such as Its.Complicated and BetterHelp. Relatable lowers the barrier for couples considering therapy by providing real-time conflict resolution. However, some issues like domestic violence, substance abuse or clinical mental health disorders are complex and nuanced, requiring human therapists for deeper guidance. For such couples, we’ll offer referrals to therapists via seamless API integrations with these platforms. These recommendations will be personalised based on the therapist’s expertise and the specific nature of the couple’s conflict, and will also generate additional revenue for Relatable.