We are a team of 2 Cofounders: Founder 1: Ajit Naik - a Software Developer from India and Micaela Piscione - a Medical Doctor from Argentina. Ajit is the CTO and focuses on product development. Micaela is the CEO and uses her Medical expertise to network, understand the users and their behaviour.

Our product Heidi is an empathetic ChatBot that empowers Seniors to manage their medications while providing peace of mind to their families and caregivers. By using Heidi via WhatsApp/SMS, there’s no need to learn a new app - Heidi feels like a caring friend who’s just a message away. Plus, sharing her with others is as simple as passing along her phone number - no app downloads, no fuss. With Heidi, seniors have a trusted friend and caregiver right in their pocket. The existing solutions in Market require downloading and learning a new mobile App, which we found during market research that most Seniors do not use. Hardware solutions such as automatic pill dispensers are expensive and cannot be adapted to changing medication schedules.

The startup's target customers are independent seniors aged 65+ who take multiple daily medications. Key challenges they face include forgetfulness, confusion about medication schedules, and the risk of side effects, leading to worsened health and family concerns.

Key Statistics:
- 6 out of 14 million seniors in Germany live alone, with numbers rising rapidly
- 75% of seniors don't take medications as prescribed
- Healthcare in Germany loses 10 billion EUR annually due to medication non-adherence

The solution leverages WhatsApp, familiar to seniors, with these core features:

1. Intelligent ChatBot for personalized medication schedules and timely reminders.
2. Multi-layered Reminder System using WhatsApp messages, automated calls, and notifications for caregivers.
3. Engaging User Experience with an empathetic, motivational ChatBot to promote adherence.

This approach aims to enable seniors to manage their health, maintain independence, and reduce family burden effectively.

The startup’s revenue model includes:

B2C:

• Target: Family members of seniors on multiple medications
• Strategy: Subscription-based model
• Acquisition: Digital marketing, partnerships with senior communities, and referrals

B2B:

1. Care Providers

• Offering: White-label solution
• Pricing: Annual licensing fee based on patient numbers

1. Pharmaceutical Companies

• Model: Data licensing fees for anonymized medication adherence insights

1. Health Insurance Companies

• Pricing: Licensing fee per insured member, with volume discounts

B2B2C (Digital Nursing Applications):

• German Federal Program allowing reimbursement for digital nursing solutions
• Revenue: Direct reimbursement from insurers, increasing adoption without financial barriers for users

We believe that our business success should go hand in hand with positive social and environmental impact.

Social Responsibility:

• Accessible to users with disabilities
• Discounts or free access for low-income seniors
• Partner with NGOs for digital literacy workshops
• Avoid partnerships that conflict with our mission
• Transparent with customers about progress and challenges

Ethical Practices:

• Diversity in hiring
• Fair compensation and health-focused workplace with flexible hours and mental health support

Environmental Responsibility:

• Reduce medication waste through adherence
• Minimize unnecessary hospitalizations, lowering healthcare’s environmental footprint