Chanawan Kao Danpan & Irene
Flower Matter
What will your new startup’s offers be?
More than 40% of commercially grown flowers are thrown away with plastic packaging before they reach consumers‘ hands. We enable a circularity to this waste stream by transforming flower waste into innovative textile leather-like material – ‚Flaux‘. It contains flower petals as the main ingredient and its colour agent. Hence, no artificial colourant, no oil-based ingredient or additive is needed. The flower material is all-natural, compostable, recyclable and micro-plastic-free.
Who will be your customers?
Our target group are brands in several industries which actively search for next-gen material. Flaux can be categorised as a ‚bio-leather‘ or ‚leather-like material‘, which has the potential of better consumer alternatives in textile usage than animal-derived or petroleum-based leather, which contributes to climate change. Moreover, the compound annual growth rate is 80 % of the next-gen material global wholesale market between 2021 -2026, showing significant consumer demands.
How will you make money?
We can generate revenue by being a B2B bio-based materials distributor in various industries. Flaux has a high potential to be integrated into the fashion, interior, automotive and packaging industries.
How will you take care of your entrepreneurial responsibility?
Implementing Flaux into the market generates a positive environmental impact as we introduce an ecological alternative to the harmful conventional leather responsible for climate change. Flower waste as a feedstock entails less agriculture, no cattle slaughter, less deforestation, land degradation and habitat loss. Decreasing the amount of animal-derived leather use also means reducing the toxic chemical used in leather production, which is poisonous to workers and the communities.
